BRANDING MAGIC

Brand Identity & Logo Design

For small businesses, startups and creativepreneurs who need a solid brand foundation.

“A good brand should be felt as well as seen.”

Let us help you authentically tell your story with a brand that speaks for itself.

Have you outgrown your current logo and feel the brand shame creeping in every time you go to share your business card or social media post? Maybe you’re just starting your new business and you know your brand needs to look and feel legit — you just don't know where to start or how much to invest in to get it there.


At HWD, we've got you covered! We'll work one-on-one with you in a personalized approach to build a brand that helps you stand out from the crowd and gives you the tools you need to grow your small business with lasting impact. By the end of your project, you’ll walk away with a completely custom logo suite, stunning marketing visuals, and a one-of-a-kind brand identity design that allows you to look the part — and start charging more for it too!

WHAT DO OUR CUSTOM BRANd PACKAGEs INCLUDE?

logo & brand identity design essentials

our branding options

  • ESSENTIALS BRAND PACKAGE

    ESSENTIALS BRAND PACKAGE

    Mini Brand Identity  + Logo Design


    THIS IS FOR YOU IF: you're a new small business owner or solo-entrepreneur aiming to make a strong first impression without breaking the bank.


    WHAT DOES IT INCLUDE?

    - Brand Discovery Questionnaire

    - Collaborative Inspiration Board

    - Brand Strategy Deep Dive

    - Mood Board Presentation

    - Custom Primary Logo Design

    - Secondary Logo Version (x1)

    - Full Color + Black & White Logo Versions

    - Final Deliverable Files (saved-out for print + digital + social media use)

    - Brand Colors + Fonts

    - Brand Guidelines PDF

    - Social Media Graphics

    - Brand Launch Checklist + Support


    HOW MUCH WILL IT COST?

    Contact for pricing!


    HOW LONG WILL IT TAKE?

    4 Weeks 

    (contact us for current availability)


    VIEW PROJECT EXAMPLES

  • COMPLETE BRAND PACKAGE

    COMPLETE BRAND PACKAGE

    Extensive Brand Identity + Logo Design


    THIS IS FOR YOU IF: You've recently launched your business (or are about to), and you're seeking to enhance your professional image. You're done DIYing your logo on Canva and ready to invest in a comprehensive brand package that will not only elevate your marketing efforts but also support the long-term growth of your business.


    WHAT DOES IT INCLUDE?

    - Brand Discovery Questionnaire

    - Collaborative Inspiration Board

    - Brand Strategy Deep Dive

    - Mood Board Presentation

    - Custom Primary Logo Design

    - Secondary Logo Versions* (x3)

    - Full Color + Black & White Logo Versions

    - Final Deliverable Files (saved-out for print + digital + social media use)

    - Full Brand Color Palette*

    - Font Style Selection + Usage* 

    - Supporting Brand Imagery*

    - Extensive Brand Style Guide*

    - Social Media Graphics

    - Brand Launch Checklist + Support


    HOW MUCH WILL IT COST?

    Contact for pricing!

    (payment plans available)


    HOW LONG WILL IT TAKE?

    4-6 Weeks 

    (contact us for current availability)


    VIEW PROJECT EXAMPLES

  • BRAND + WEBSITE DESIGN

    BRAND + WEBSITE DESIGN PACKAGE

    Branding + Web Design


    THIS IS FOR YOU IF: you're an ambitious startup or evolving business that needs the works! We'll dive deep into the heart of your brand to create a final logo + website design that is not only beautiful but is strategic and effective too.


    WHAT DOES IT INCLUDE?

    - Brand Design Package (Essentials or Complete Brand Package Option )*

    - Fully Responsive Duda Website

    - Blog Design

    - SEO Best Practices

    - Site Launch Assistance

    - Website Training Call + Maintenance Resources

    - Post-Launch Technical Support (2 weeks)


    HOW MUCH WILL IT COST?

    Contact for pricing!

    (payment plans available)


    HOW LONG WILL IT TAKE?

    8-10 Weeks 

    (contact us for current availability)


    VIEW PROJECT EXAMPLES

how we roll

our personalized process is why it works.

Phase 1: Discovery

Share your unique vision, goals, and preferences for your brand design project.


- Brand Discovery Questionnaire

- Collaborative Pinterest Board

- Brand Strategy Meeting

Phase 2: Design

We’ll use the information collected from your project’s discovery phase to create a visual mood board presentation that conveys the general creative direction we're proposing for your one-of-a-kind brand design.


- Mood Board Presentation

- Logo Design Concepts

- Collaborative Brand Presentations

Phase 3: Review + Refine

Receive, review, refine — provide feedback on or approve of your brand design — a cohesive collection of brand elements made up of your primary logo design, secondary logo designs, pattern or texture designs, color palette selection, and font style selection.


- Client Feedback Questionnaire

- Logo Refinements 

- Final Logo Selection

Phase 5: Implement

Receive your final files — a complete and comprehensive collection of all approved brand elements, along with resources to help you confidently and effectively apply your new brand design to all mediums of your business — printed or digital. 


- Google Drive File Sharing

- Print + Digital File Types

- Extensive Brand Style Guide PDF

Phase 6: Launch

Experience a seamless, stress-free launch process — and prepare to share your beautiful new brand and web design with your audience. Our provided resources will help you launch with ease! —


- Brand Launch Checklist

- Launch Day Social Graphics

- Launch Day Coordination

brand design

Frequently Asked Questions

  • Can I add on to a package?

    Absolutely! While additional services may prolong your overall project timeline, we're more than happy to provide a list of a-la-carte items or discuss your specific needs!

  • Can I create a custom package?

    Absolutely! Custom packages are the only way to effectively and fully meet our clients' needs more times than not. Get in touch via the contact form and we'll work on a custom proposal together!

  • Do you offer payment plans?

    Yes! We understand the nature of small business and tight budgets. We're happy to split your project into 2-4 payments. Please note an initial deposit is necessary to secure your reservation on our calendar!

  • I just need a simple logo. Can you help?

    Unfortunately, we are unable to offer single logo designs at this time. However, we do offer a 'mini' branding package. Get in touch via the contact form and we'll work on a proposal together!